IPG Mediabrands

Singapore | 11,000 square feet

Project overview

IPG Mediabrands is a global advertising agency with a portfolio of best-in-class media and marketing agencies. IPG Mediabrands took the opportunity to bring multiple brands under one roof when they officially moved into their new offices at McDonald House in Singapore in 2018, bringing IPG network agencies, UM, Initiative and Reprise into one building. The offices occupy two floors: level four for the local Singapore agencies and level five for the regional Asia-Pacific team.

IPG Mediabrands wanted an office that captures the fluidity and dynamism of its brand and its work. A ‘cool and smart’ space that puts their people first and supports their unique ways of working.

Design concept

The design creates a warm welcome that sparks inspiration upon arrival.

The vibrant metropolis of Singapore inspires the overall design. The design details on level four (4) showcase the cultural elements of the Lion City, whereas level (5) focuses on Singapore as a modern construct and its place as a global leader in innovation. The fifth (5th) floor hosts the IPG Media Lab; the second built worldwide. The IPG Media Lab served as a high-concept space and doubles as a showcase for mobile applications, ideas, and products in high-tech settings and used for media filming or hosting meetings.

The fourth (4th) floor hosts the local Singapore agencies, allocating each agency a vibrant colored and branded space that promotes identity and unity at the same time. The fourth (4th) floor also infuses local culture into the design using graphics depicting the city in photography, water-colored murals, a 3D map wall and art displays. In addition, users can choose from among an array of creativity-inspiring meeting rooms themed and named after Singapore neighborhoods such as River Valley, Orchard Road and Haji Lane.

The boardroom on level four (4) expands via acoustically sound operable partitions to offer flexibility to convert into a seminar or training space. Users can separate the boardroom tables into smaller work desks while maintaining connectivity to power and data. The room also hosts a “smart system” audio-visual setup able to offer users and clients dynamic experiences both visually and aurally.